Wessely Marketing Services advises on and supports you in
Finding and Retaining
profitable customers.
To reach these objectives we take three crucial steps:
1. We analyse your customer data to draw up a profile of your most profitable customer segments and their purchasing behaviour as well as attach a value to each group.
2. We take the results from step 1 and immediately feed them into your sales operation to enable them to smartly and efficiently approach customers to offer relevant products and services, thus answering the following questions:
Which profitable customers have not ordered for some time and could possibly be lost?
Which potentially profitable customers should be approached by your sales team? We can supply you with specific lists to jump-start the acquisition process.
3. Corporate Communications can be a strong catalyst for direct customer-focussed communications, making it a powerful indirect sales tool:
We compile a media plan tailored to your company, its products, services and industry-relevant issues, enabling you to strengthen your market presence without a large communications budget.
Special editions of articles published are a fabulous sales support tool for your teams to use when communicating with their prospective and actual clients. This way, every public relations dollar pays twice.
Project steps 2 and 3 end with comprehensive controlling to gauge the success of the individual activity and find potential room for improvement.
By the way: Confidentiality of your data and information is guaranteed!
